Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection supplies exclusive legal rights to utilize the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capability to stop others from using your brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of this business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories available.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate Trademark Reply Filing Online India application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval for the exclusive user of the specified trademark for the plethora of goods and services requested for under the application.